Eau noes!

Again, another old post, given a fresh airing on here, so excuse me if its a bit out of date.

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We all want to be healthy. Rather, we all want to feel healthy.
These two things are very different. Being healthy is often something hard to achieve, but you can feel healthy by doing something good for your body. It's put up with a lot recently, so it deserves a treat. You could wipe your conscience clean with a day's worth of salads and water, or by giving up booze for an hour, but in the end, you're no healthier than yesterday.

That's why the kind folks at Glaceau have invented Vitamin Water, the product with something for everyone.
Before I go off on one, I'll admit I've enjoyed a few of these in the past, albeit making sure everyone around me knows I just buy it for the placebo effect, lest I look like I fell for their advertising.
Anyway, at first glance the packaging looks fairly plain, just 2 colours and lots of black text, but stare at the bottle long enough, and it begins to look like a giant pill. See?

If it's a pill, its also medicine, right?

But the genius of the bottle lies in the fact it also looks like a container for medicine. The small black text is laid out specifically to look like the ingredients on a medicine bottle, while titles like Defence, Endurance, and Balance help you compensate for whatever your frail body lacks at the time. Fortunately, for those of you not taken in by those titles, there are also more scientific names, such as Multi - V and Formula 50.

The subtitles state the main 2 vitamins featured in your bottle, helping you break down your bodies' myriad needs into a dozen or so building blocks that can be accessed at any decent corner shop.
Nutrition experts will know better than to buy these drinks, if only because there are cheaper alternatives, but the product is not aimed at them, it is aimed a psuedo-nutritionites, who often buy something healthy, only to be seen with it.

They will often be curious about the contents of the bottle and might actually read ingredient style blurb on the side, are instead placated by cutesy informal messages about how these vitamins might help you through humorous situations throughout the day.
Obviously these is a list of ingredients on the bottle, but the company makes such an effort to distract you from it that I felt it was worth a mention.

All this said, its a great idea for a manipulative product design, I'm only moaning because I wish I'd come up with it.